INTRODUCING WHITE’S NEW ‘ACTIVOAT HIGH IN PROTEIN’ RANGE, READY IN 180 SECONDS

• Each easy-to-use pot contains 8.5g of protein per 50g serving
• Low in saturated fat and high in fibre with a low glycaemic index
• Available in two varieties – Original and Golden Syrup
• Available now in Tesco stores across Northern Ireland

Co-Armagh based porridge and oats cereal brand White’s Oats has launched a new range of protein-packed, convenient and easy to prepare porridge pots as it continues to put health and wellbeing, consumer convenience, and sustainability at the heart of its products.

Made from 100% natural Wholegrain Oats and boosted with milk protein, ActivOat high in protein are low in saturated fat, and high in fibre to help keep you feeling fuller for longer. It also has a low glycaemic index (GI) to slowly release energy throughout the day, ideal for providing a quick and nutritious boost for busy, time pressed mornings or to support your physical activities throughout the day.

ActiveOats High in Protein are available in two varieties, Original, which contains no added sugar and Golden Syrup which has been naturally flavoured for a little sweetness. Each portion-controlled, recyclable pot provides over 8.5g of protein per 50g serving and is ready in 3 minutes with the simple addition of hot water.

Speaking on the new product XX, XXX, White’s Oats said: “Our ActivOats retain the same 100% locally sourced Irish oats, delivering White’s trademark creamy texture with the added benefit of being high in protein, an essential nutrient for building and maintaining a strong body. Protein not only contributes to the growth and repair of muscle and the maintenance of muscle mass but has many additional benefits which appeal to a broad set of consumer needs.

We want consumers of all ages to recognise the many benefits of protein in supporting a well-balanced diet and healthy lifestyle.’’

This latest launch is an extension to White’s instant porridge product portfolio which includes Quick&Oaty porridge Sachets and pots and demonstrates White’s commitment to the development of innovative products that support the increasing demand for healthy, nutritious and convenient breakfast solutions. ActivOats High in Protein are available now in Tesco Stores across Northern Ireland, RRP £1.30.